ROI Calculator
The Math.
What inconsistency is costing you — modeled on your team.
Your inputs
Copywriters, creative directors, or anyone who writes or approves brand-facing copy.
Salary + overhead, or agency billing rate if outsourced.
Checking copy against guidelines, revising off-brand drafts, back-and-forth review cycles.
Conservative range based on the iterative check → fix → recheck workflow.
Email, PDP, paid social — content most exposed to off-brand drift. Leave at 0 to skip the revenue estimate.
One-time Brand Police investment
$25,000A single, one-time investment — not an annual fee. Break-even is the point at which the value created reaches $25,000.
What it pays back
6.7 Months to break even
- Hours saved / month
- 57 hrs
- Labor value saved / month
- $3,715
- Net first-year value
- +$19,582gain
Beyond labor
$60k – $120k
Estimated annual revenue upside from consistent, on-brand copy across those channels.
Basis: 10–20% average revenue lift from consistent brand presentation, up to 33% ceiling — Lucidpress/Marq State of Brand Consistency Report. Directional industry benchmark, not a guarantee. A modelling tool, not a financial guarantee.
How to read this: the labor-savings math is conservative and stays within your own team's numbers — it doesn't assume anything about Brand Police beyond faster compliance checking. The revenue section is a separate, clearly-labeled industry benchmark for the upside case, not a promise.
Request a demo
Want to see what this looks like for your brand?
Book a walkthrough built around your brand's actual rules, your team's workflow, and where things tend to slip.